We’re experts in four—really five—areas of online and offline communications.
- Green Ink for Business We can help with marketing and business plans, sales collateral, online content, newsletters, flyers, brochures, press releases, sales letters and more.
- Black Ink for the Web Our expertise includes sales-driven corporate sites, personal blogs, small business sites, professional services, SEO/SEM optimized content, online branding and marketing integration and online research.
- Blue Ink for Technical Over the years we've put together many white papers, technical product briefs, indexes, feature trade journal articles, product highlights, user guides, content management systems and other technical documentation.
- Gold Ink for Creative Novels, novellas, short stories, scripts in a variety of media formats, biographies, authors' websites and book proposals are some of the creative projects we've worked on.
We consider the fifth area of our exptertise the most important of all.
- Red Ink for Meaning & Clarity From simple proofreading to substantive rewrites, we offer quality editorial services across a wide range of content, formats, knowledge bases and disciplines.
Green Ink for Business Content
Writing for business takes a firm hand and a steady eye on the desired result. Clients are sophisticated and demanding. Today's Marketplace is complex and competitive with a wider reach than ever before. Your message must be integrated with all other aspects of your business. Green Ink »
Black Ink for Web Content
Web content demands not only a good deal of engaging material, but also the technical savvy to make it all work. From optimized copy for SEO to rich media, CMS and integrative design, the Web provides more opportunity than ever to reach a broad audience. It starts with effective basic content. Black Ink »
Red Ink for Meaning & Clarity
Some people are naturals when it comes to grammar and spelling. Some people know exactly when to use a semicolon rather than a dash. Some people even know the difference between an n-dash and an m-dash. Editing at the very basic level of what is considered proper English is a matter of following simple rules and conventions to conform to accepted standards. However, one set of standards does not necessarily apply to every kind of medium. For example, the standards for journalistic writing are very different from those of technical writing.
Professional editing services go far beyond the simple rules of grammar and spelling, becoming the polish applied to the content to make the ideas sparkle until each word supports the overall message of the whole. Good editing not only catches mistakes, it makes the writing clearer. Substantive editing moves beyond proofing into a higher order of concepts altogether.
An excellent editor not only understands the subject material, he or she also knows how to best put the writer's ideas across to the reader. It takes years to develop this skill. And it is one of the most misunderstood and neglected aspects of most content projects. Red Ink »
Blue Ink for Technical Content
Technical content is behind nearly every form of writing in the digital age. Technical content plays an important role in nearly every project, large and small. Good technical writing is precise and focused. Good technical writing works behind the scenes to inform, instruct and clarify complex ideas by making them easier to understand. Blue Ink »
Gold Ink for Creative Content
Creativity is one of those things impossible to measure. Yet how our lives would suffer without it! The impulse to create is inherent in every novelist, web designer and playwright. Nothing kills creativity faster than tedious details. The trick to to let your inner poet soar without worrying about the mechanics of format and structure. Gold Ink »
